Let's dive into some of the most popular digital marketing channels and how they work.

Social Media Marketing

Social media marketing involves using social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote your brand. Companies can use these platforms to create engaging content, run paid advertising campaigns, and interact with their audience.

One of the biggest advantages of social media marketing is its ability to reach a highly targeted audience. By using demographic and psychographic data, companies can ensure that their ads are shown to the right people.

Email Marketing

Email marketing involves sending promotional messages to a group of people via email. Companies can use email marketing to promote products or services, build relationships with customers, and drive traffic to their website.

One of the biggest advantages of email marketing is its high ROI. According to a study by DMA, email marketing has an average ROI of $42 for every $1 spent.