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NEW QUESTION 36
In the marketing communication process, the sender works with a creative department, either an in-house marketing department or an external agency, who receives the information and transforms it for use. Here, the creative department is the _____.

• A. channel
• B. transmitter
• C. decoder
• D. encoder
• E. receiver

Answer: B

NEW QUESTION 37
Which of the following is a disadvantage of outdoor marketing?

• A. It is relatively more flexible than newspaper advertising.
• B. It is highly expensive.
• C. It offers very limited exposure time.
• D. It offers reduced chances of repeat exposure.
• E. It cannot be linked to detailed content.

Answer: C

NEW QUESTION 38
Which of the following is an advantage of using primary data sources?

• A. It is inexpensive.
• B. It does not require any sophisticated training.
• C. It offers a lesser scope for bias.
• D. It does not require experience to design the study.
• E. It requires very little time and effort.

Answer: C

NEW QUESTION 39
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