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NEW QUESTION 30
Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

• A. Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
• B. Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
• C. Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
• D. Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.

Answer: B

Explanation:
Explanation
Whenever a customer is running a nationwide campaign, you want to go with "Reach and Frequency" option.
This buying option will allow you to control reach, frequency, and budget.
There are three ways you can optimize your video campaigns within the reach and frequency options:
* Standard
* Sequenced
* Scheduled
Below is a table with the differences for each:

In this case, you want to use the "Schedule" option as the client wants to run the campaign on specific dates.

NEW QUESTION 31
You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

• A. Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
• B. No, since they are employees and not administrators at the Business Manager Account.
• C. Yes, but only if they are also employees of the Business Manager Account.

Answer: B

Explanation:
Users will ONLY be owners of digital assets (Fan Pages, Ad Accounts, Instagram Accounts, Pixels, and so on) if you make them administrators at the Business Manager level.
Based on Facebook best practices, you should always add team members as employees and not administrators of your Business Manager, this way you can still have control of the permissions and assets of your Business.
The Business Manager Account has two level of users:
Administrators
Employee
Users at the employee level will not own accounts, even if they are administrators of the Fan Page, Ad Account or any other digital assets.

NEW QUESTION 32
You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.

• A. You build a fan page engagement audience with scale of 10.
• B. You build a video engagement audience with a scale of 1.
• C. You build a video engagement audience with a scale of 4.
• D. You build a video engagement audience with a scale of 10.
• E. You build a website pixel audience with a scale of 10.

Answer: D

Explanation:
Explanation
* Choose an audience size close to one to optimize for similarity.
* Since this is around 1-5% of the total population of the country you are targeting, your Lookalike Audience is likely to be small, with a high resemblance to your seed.
* If you are optimizing for reach, you ll want to choose a number near 10
* This Lookalike Audience will be larger, but less similar to your seed, since you're targeting up to 10% of the total population.
This example would create 3 Lookalike Audiences:
* 0%-1% of the population, which will be the most similar audience to your seed.
* 1%-2% of the population, which is second most similar, but a bit wider reach.
* 2%-5% of the population, which is the least similar but the largest reach

NEW QUESTION 33
Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

• A. You set up multiple Fan Pages for each country.
• B. You build one Fan Page and then go to Facebook and create multiple locations.
• C. You can't set up multiple Fan Pages into one account on Facebook currently.
• D. You set up a Global Page for international presence and then create a location for each country.

Answer: D

Explanation:
Explanation
The best solution is to create a Global Brand Page and then create multiple locations:

With Locations, businesses can:
* Help customers find a business faster
* Offer localized content
* Manage all locations in one place
* Aggregate check-ins on the Main Page
* Manage local Facebook ads

NEW QUESTION 34
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