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NEW QUESTION 25
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?

• A. HTML
• B. SSJS
• C. SQL
• D. AMPscript

Answer: D

NEW QUESTION 26
A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?

• A. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File
• B. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File
• C. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
• D. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

Answer: B

NEW QUESTION 27
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?

• A. Exclusion Script
• B. Exclusion List
• C. Suppression List
• D. Auto-suppression List

Answer: D

NEW QUESTION 28
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

• A. A parent business unit for each franchise owner
• B. One parent business unit and a child business unit for franchise owners.
• C. One parent business unit and a child business unit for each franchise owners
• D. One business unit.

Answer: B

NEW QUESTION 29
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

• A. User device data is unavailable in Contact Builder for up to 24 hours.
• B. Newly registered users will create additional Contacts in Marketing Cloud.
• C. All mobile app users will create additional Contacts in Marketing Cloud.
• D. Existing users will create additional Contacts in Marketing Cloud.

Answer: B

NEW QUESTION 30
......

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