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NEW QUESTION 35
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed.
How should the automation be configured?

• A. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
• B. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
• C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
• D. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.

Answer: D

NEW QUESTION 36
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers

• A. Change the file format from "comma separated value" to "tab delimited."
• B. Use the Import Wizard to point to rename the file on the FTP.
• C. Ensure the name of the file in the Import Activity matches the file name on the FTP.
• D. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.

Answer: C,D

NEW QUESTION 37
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?

• A. Create publication lists for each communication type, and associate the publication list on the send definition.
• B. Create separate data extensions for each communication type and customize the subscription page.
• C. Create suppression lists for each communication type, and associate the suppression list on the send definition.
• D. Create a Boolean field for each communication type in the data extension and update the Profile Center.

Answer: A

Explanation:
Explanation

NEW QUESTION 38
Which send process can use Sender Profiles? (Choose 3)

• A. Triggered Sends
• B. Guided Sends
• C. Test Sends
• D. Simple Automated Sends
• E. User-Initiated Sends

Answer: A,B,D

Explanation:
efinitions
Triggered Send Definition - A triggered email is a message that Marketing Cloud sends to an individual subscriber
in response to a subscriber action. For example, sending a confirmation message after a customer makes a
purchase is a triggered email.
User Initiated Send - In Email Studio, create a user-initiated email message interaction to send to a user-initiated
subscriber list or data extension in your program.
A user-defined email message interaction occurs when you manually start the send, while a triggered message interaction
occurs in response to an action or API call. To put it in simpler words (TL/DR):
Triggered Send Definition - hit by API/Smart Capture to instantly send a 1:1 message. Usually used for Transactional
messages (receipt, shipping, etc) and inside of Journies.
User Initiated Send - a 1:Many job that mimics a manual Guided Send, but is preset to allow a single click execution
or to allow for repeatable scheduling inside of an Automation. (e.g. Monthly newsletter, daily update email, etc.)

NEW QUESTION 39
......