From colors found in logos and corporate branding to colors found on office walls and cubicles, color choices are not based solely on color theory or personal taste. In fact, there is science behind it. What do they mean and how do they actually stimulate our actions and emotions?

Color psychology, defined as "the study of hue as a determinant of human behavior", is widely used in various fields. They are used to influence a person's perception of underlying aspects such as the taste of food and other goods and services. In addition, marketers also use them from a branding perspective. However, there seems to be a misconception that each color evokes the same emotions in people. The effects vary, and factors such as age, gender, and culture affect how people perceive colors.

Painting it Productive

While each color effect has different meanings for different people, color psychologist Angela Wright says there are four primary colors in psychological color. red, blue, yellow, green. Red is a powerful color that evokes strong emotions and passion. It is a stimulating color that increases heart rate and pulse. Red is best suited for people who engage in physical activity and who are not easily overwhelmed by stressful situations.

Unlike red, blue is a soothing color that increases concentration and calms the mind. Widely known as a great productivity color, it is used as a base color in the office and in combination with other colors as accents.

Yellow radiates energy and positivity and is used to boost emotions and confidence. Considered to be the most powerful psychological color, this color can help inspire creativity and spark creativity.

Perfect for those who work long hours, especially for call centers and outsourcing agents. Green helps maintain harmony and calmness. It is a color that does not strain the eyes and has an exquisite balance of primary colors. Helpful if you are overwhelmed with all the tasks you need to complete. Angela Wright adds that just choosing a color isn't enough. Finding the right intensity and saturation is important for color to stimulate human behavior. Choose the right color for your call center seat leasing or private her office, and choose a balanced brightness that boosts productivity. You can even create color combinations to benefit everyone in the office.

Improving Productivity with Colors

The rest of the world is starting to recognize the importance of colors in general office designs which further leads to productivity and efficiency. Modern serviced offices are now being designed with creativity and collaboration in mind. Closed office layouts are now being inverted to open office floor plans to aid in achieving better communication among employees. Startups who used to nestle themselves in their respective homes and garages are moving to flexible offices space for lease, hoping that this type of setup can improve their work ethic. Moreover, the amenities and overall ambiance of this type of workspaces have been observed to increase the happiness of employees.

The world is beginning to recognize the importance of color in general office design to further improve productivity and efficiency. The modern serviced office is designed with creativity and collaboration in mind. The closed office layout was converted to an open office floor plan to improve communication between employees. Startups that were once based out of their homes and garages are moving to flexible office spaces for rent in the hope that this type of setup can improve their work ethic. workspace amenities and overall atmosphere have been observed to increase employee satisfaction.