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NEW QUESTION 48
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?

• A. Reference Content Block
• B. CloudPage forms Content Block
• C. Dynamic Content Block
• D. Email Form Content Block

Answer: B

NEW QUESTION 49
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers

• A. Recommendation Code
• B. Conversion/Cart Code
• C. Collect Code
• D. Email Conversion Code

Answer: A

NEW QUESTION 50
Which three options determine when a contact could enter a journey?
Choose 3 answers.

• A. Re-entry at any time
• B. Re-entry by date
• C. Re-entry only after exiting
• D. No re-entry
• E. Re-entry by attribute

Answer: A,C,D

NEW QUESTION 51
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

• A. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
• B. Building desirable sending history and data will be variable based on list size and engagement.
• C. The IP address is on reserve, is already in use, and has an email sending history.
• D. Sending in large volumes will alert ISPs the new IP Address is now in use.

Answer: D

NEW QUESTION 52
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

• A. Email Performance Over Time Report
• B. Email Send Report
• C. Campaign Email Tracking Report
• D. Account Send Summary Report

Answer: D

NEW QUESTION 53
......

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