Color is a powerful communication tool and a universal language. Of all the elements making up a visual design, color is easily the most influential and vital element. Research done by marketers and psychologists has determined how color can influence our perceptions and emotions. Color schemes are mainly used to put emphasis on specific aspects of a design in order to evoke a desired emotion or mood in the viewer. Designers often use selective colors to create consistency, harmony and balance.

It is quite clear that color is an important feature to consider when building a brand or designing marketing assets. Today, we are here to discuss color psychology and how insights gained from the colors can help identify the most effective colors for designing your marketing and branding collateral. Marketers and graphic designers must always be conscious of the subtle, however, significant impact color plays in how people would feel and perceive a brand and marketing message.

Nippy Brands provides unlimited graphic design UK at the most affordable rates. We have a team of experienced and qualified designers who use exceptional colors to grab the attention of your customers and build brand recognition. Here is the role of color in graphic design explained:

How is Color Used in Graphic Design?

In graphic design, understanding how to apply colors is important. These include analogues colors that exist together on a color scheme. They can be opposite and complementary to one another. Or they can be split complementary colors that include a couple of colors on the two sides or a primary color. 
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While creating an image, color establishes a focal point with organizing hierarchies. Designers and advertisers clearly identify that color can change the mood of prospective customers and how they feel about the product. The human psyche assigns a certain emotion for each color. This makes brand identity dependent greatly on the color used.

Colors Affect Behavior of Customers

Color psychology is a study of how colors can influence perceptions and behaviors. It is critical to be aware that color associations are mainly affected by cultural factors and personal experience, and it is pretty simplistic to feel that color associations are natural. Studies have found consistent associations. Warm colors such as orange, yellow and red arouse and excite, while cooler colors such as green and blue have a calming and relaxing influence.

A survey on color and word association found that more than 40% of people associated blue with reliability while more than 70% associated red with speed. Another research found that colors have a significant effect on determining consumer behavior. Red signs in the displays in stores result in more purchases. Colors can be used to enhance or lessen our appetite, reduce or raise heart rate, and increase mood or calm things down. When considering designing marketing assets, carefully selected colors can stir the emotions of viewers, and it can influence how they feel about the marketing message and the brand.