Digital Landscape is evolving daily and so as the expectations of users. Consumers turn to other competing brands if the brand fails to fulfill these requirements.

The face of your brand, mobile apps need to be accurately described. Users frequently return to apps with extensive design and knowledge. Thus, UI and UX architecture are very important when developing apps.

UI is the face of any mobile application. It ties users to a brand, allows them to switch between functions, make transactions, and save content within the app. UI smoothens the user journey and raises the application’s ROI. Nothing can stop it from being a major hit when the UI design (UI/UX development services in USA) of an app is user-centric and has engaging content.

Due to the sharp increase in mobile users worldwide, it is important to create apps that capture users' interest and keep them using the platform. So, this article addresses UI trends.

1. The animation is a must!

Customers have a wide variety of options because of ongoing innovation. You can only draw them in by offering them interesting, engaging content. Making a strong first impression with functional animation is a great thing. Utilizing animated visuals to draw in viewers and keep them interested while they browse your app is a highly effective way to ensure that they have a wonderful experience. Additionally, you can improve animation by adding navigational illumination, enabling fluid zooming, and showcasing deals and discounts in eye-catching banners, among other things

2. Use High-Quality Videos!

High-resolution images and videos have always been important for mobile app designers. Yet many apps falter here. Customers will always look for a lasting impression. Using full-screen background visuals and 3D graphics that make the app visually and emotionally appealing is a great way to impress customers. In addition to the above, creative and catchy videos can attract the customers’ attention, while offering them the information they’re seeking – quickly and effectively – without them having to devote time reading through unending text about product features.

3. Do not forget the illustrations

Digital illustrations are a great trend to follow this season as they are also growing in popularity. They effectively support the quick perception of information while expressing your brand identity in a variety of styles. Digital illustrations can improve the visual appeal of your mobile app, encourage user action, foster emotional appeal, and improve usability through simple navigation. Your mobile app can have valuable and educational content added by telling an entire story with just one image.

4. How about storytelling?

Visual storytelling is another UI trend you must follow. Since customers will be browsing through a bunch of mobile apps, looking for the products and services they need, you have very little time to catch their attention. Storytelling enables you to get your message across in a way that impacts customers quickly while improving recall. If you’re looking to create a meaningful and long-lasting relationship with your customers, here’s what you can do: design special characters that are a part of your story, set the right storytelling atmosphere, and craft the messaging such that it aligns with the mood, tone, and voice of your brand.

5. Use the Gestures!

Mobile buttons have long made it possible for app users to complete a variety of tasks, including browsing through categories, viewing the next page of products, adding items to the cart, and making payments. In-app gestures and voice controls, on the other hand, are becoming exponentially more popular as AI becomes more and more popular. Giving your users the option to use gestures and voice commands to interact with your app instead of buttons is a great idea right now. By doing this, you can make it simple for your customers to interact with you and transact business with you while also freeing up valuable screen real estate for more products. 

This Digital era is the right time to drive up sales and revenue numbers. However, for that to happen, you will have to work on your mobile UI design to offer a stunning experience and leave a long-lasting impression. Just make sure to incorporate elements such as functional animation, digital illustrations, visual storytelling, gestures, and voice and AR into your UI design and set the stage for delivering an unmatched customer experience that drives higher revenue.

In today’s time, the customer is the king, and the emphasis of any service must be on improving the customer experience. In short, consult a company with a good UI experience and is aware, of all the upcoming trends discussed above.

If you want to add features to your app aligning with the latest trends and technologies, consult a mobile app development company.

We at AFour Technologies provide services revolving around multiple sections of the Mobile App Development ecosystem with our profound expertise in developing innovative and user-friendly apps for both android and apple ecosystem. Consult with us today!