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Download Facebook Certified media buying professional Exam Dumps

NEW QUESTION 42
You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:
410-101-9f2f981bbdb8845f017995ba3038a242.jpg
You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

  • A. You should switch your campaign objective from post interaction to brand awareness.
  • B. You should increase the budget from ad #5
  • C. You turn off Ad #1
  • D. You should use budget optimization for your campaign.
  • E. You should decrease your budget to $3,000
  • F. You should delete all ad sets and have leave just one.
  • G. You should switch the budget from ad #4 to ad #2.

Answer: A,C,D,F

 

NEW QUESTION 43
What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

  • A. Credits one touchpoint according to a specific rule.
  • B. Use algorithms to determine credit for each touchpoint in the user flow.
  • C. You select where along the path you want to assign credit for the conversion.
  • D. Are cookie based model that is more effective in measuring your marketing campaigns.

Answer: B

Explanation:
Explanation
Rules-based models assign credit to one or more touchpoints according to rules that we set. Think of these models as different lensthrough which you can analyze results. For example, giving credit to the first and last touchpoints (impressions and clicks) leading to a conversion. Rules-based models using people-based measurement provide deeper insights than cookies-only measurement, since multiple touchpoints are tracked and correlated with an actual person.
With rules-based models:
* You define "the rule": How should credit be allocated?
* Results are based on your model choice.
* You choose where along the path to conversion you want to assign the credit: last click, even credit, time decay, or positional.
Statistical models use algorithms to determine credit for each touchpoint. These models are driven on a result (increased revenue) rather than an assumption of where to assign credit. They use all available data to determine which ads increase revenue. Like rules-based models, statistical models are far more effective at analyzing past results and predicting future results when using a people-based measurement tool.
With statistical models:
* Algorithms define the credit allocation.
* Results are dynamic and learn from historical data.
* They're also referred to as algorithmic MTA results-driven MTA.

 

NEW QUESTION 44
What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

  • A. You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
  • B. You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
  • C. You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
  • D. You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.

Answer: D

Explanation:
Explanation
Every time you work with a new client, you want to first analyze the behaviors, demographics, and segmentation from their current customer base.
The main objective is to use all of this information and build a new core/saved audience based on all of these insights. If you see specific Fan Pages that the customer base follows, you want to include all of those interests in the new audience.
So all of the information that comes out of Audience Insights is for you to use and build better audiences based on facts, and not assumptions of whom the potential target market is.
Use actual data from customers to reach out to new potential customers.

 

NEW QUESTION 45
Which of the following is not a direct response type of ad?
Choose only ONE best answer.

  • A. Guaranteed Impressions
  • B. Website Conversions
  • C. Website Clicks
  • D. Video Views
  • E. Mobile App Engagement

Answer: A

Explanation:
Explanation
Keep in mind that direct response marketing campaigns are all efforts that require specific actions as the ultimate objective.
If you were to rank all ads from the least to the most direct response, it would rank as following:
Brand Awareness
* Guaranteed Impressions
* Reach and Frequency
* Brand Awareness
Direct Response
* Post Engagement
* Video Views
* Messages
* Website Clicks
* Website Conversions
* Mobile App Installs and Engagement
* In-Store with Offline Events Tracking

 

NEW QUESTION 46
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