Global Industry Analysis

The Automotive Film Market is a vibrant and ever-growing industry, with sales of automotive films increasing rapidly in recent years. Automotive films are polyester and polyurethane plastic films applied to vehicle windshields, side windows and rear windows as an alternative to traditional glass.

A thin laminated film that is placed on both the interior and exterior of a car is known as an automotive film . Car films increase comfort, safety and privacy. Two important categories of automotive films are window films and paint protection films. These films give a better appearance to the car and offer great transparency and gloss.

Automotive films offer comfort by reducing the sun’s glare and shielding over 92% of UV radiation. Lighter tint window films often offer strong heat rejection performance, minimize fading and enhance a car’s appearance.

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In addition, automotive tinting films are beneficial in reducing winter heat loss and solar heat gain and help maintain a comfortable and sustainable environment inside the vehicle. In addition, the use of UV filter tinting films reduces the risk of skin damage and skin cancer.

These benefits offered by automotive films, coupled with growing safety concerns among buyers, are expected to fuel market growth. Automotive films often get their color through a layer of metal or dye. Tinted films characteristically fade faster over time and provide less protection from heat and light compared to metallic films.

On the other hand, metallized films can interfere with the radio or GPS inside a car. Automotive films can also be applied to automotive interiors such as audio remote control systems, control panels, dials, the console, and door trims.

Automotive Film Market: Dynamics

High durability, availability in different shades and the ability to prevent skin damage are some of the main drivers of the automotive film market. The ability of these films to provide privacy and offer a unique style for vehicle interiors and exteriors increases the demand in this market.

The growing demand for passenger vehicles with technological advances will fuel the growth of the market. Automotive films are economically a better option compared to paints and are easy to install. Growth industries such as graphics and signage are expected to support the growth of the automotive film market.

The Indian government has banned the use of black film on car windshields and windows. Australian states and territories require the VLT (Visible Light Transmission Level) of approximately 35% on the side windows of a light vehicle. According to the UK government, a vehicle’s front and side windscreen must allow a minimum of 70% of light through. Such government regulations related to automotive films hamper the growth of the automotive film market.

The new black chrome car window film uses metallized film technology and provides significantly improved comfort and maximum heat rejection.

Automotive Film Market: Segmentation

The automotive film market can be segmented based on the type of film, the type of vehicle, and the material used.

Automotive Film Market: Regional Perspective

North American countries such as the US and Canada are expected to show vigorous growth in the automotive film market, due to high vehicle production in these countries. The same perspective applies to European countries, such as Germany, Spain and France.

These countries exhibit high growth potential in the automotive film market, due to escalating vehicle sales and renewed interest in electric vehicles. India and China are expected to lead the market growth in the Asia Pacific region, due to the important contribution of these two economies in the automotive industry.

The aftermarket segment of the automotive film market is anticipated to increase in the MEA region, due to increased interest in vehicle personalization among consumers. Japan is also expected to be a country with high potential for the market, due to the presence of a large number of OEMs in the country.

The market in the Latin American region is expected to register slow growth, due to a drop in the automotive industry in the region’s largest economy, Brazil; however, the region is projected to pick up momentum in the later stages of the forecast period.

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Automotive Film Market: Market Participants

Examples of some of the prominent market participants in the automotive film market are:

• Empresa 3M
• Ergis SA,
• Akzo Nobel NV
• Eastman chemical company
• Limited Polyester Garware
• Avery Dennison Corporation
• Hexis SA
• johnson window film inc.
• Lintec Corporation
• Nexfil Co, Ltd.
• Zeofilm
• Saint-Gobain High Performance Plastics Corporation
• Madico, Inc.
• Kay Premium Marking Films Ltd.
• Prestigious film technologies
• Renolit Group
• Xpel Technologies Corporation.

The research report presents a comprehensive assessment of the market and contains in-depth information, facts, historical data, and statistically supported and industry-validated market data.

It also contains projections using an appropriate set of assumptions and methodologies. The research report provides analysis and information according to market segments like geographies, applications, and industry.

The report covers exhaust analysis on:

• market segments
• Market dynamics
• Market size
• Offer and demand
• Current trends/issues/challenges
• Competition and companies involved
• Technology
• Value chain

The regional analysis includes:

• North America (USA, Canada)
• Latin America (Mexico. Brazil)
• Western Europe (Germany, Italy, France, UK, Spain)
• Eastern Europe (Poland, Russia)
• Asia Pacific (China, India, ASEAN, Australia and New Zealand)
• Japan
• Middle East and Africa (GCC countries, South Africa, North Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment from industry analysts, input from industry experts, and industry participants across the value chain.

The report provides an in-depth analysis of major market trends, macroeconomic indicators, and driving factors along with market attractiveness based on segments. The report also maps the qualitative impact of various market factors across market segments and geographies.

Highlights of the report:

• Detailed summary of the main market
• Changing market dynamics in the industry.
• Deep market segmentation
• Historical, current and projected market size in terms of volume and value
• Recent industry trends and developments
• competitive landscape
• Strategies of key players and products offered
• Potential and niche segments, geographic regions exhibiting promising growth
• A neutral perspective on market performance
• Essential information for market players to maintain and improve their presence in the market

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