In-person book signings can be effective ways to get out the word about a new book and connect with target readers. When you're thinking about how to market a book, consider one or more signings, as appropriate. Also, there are a few easy steps to follow so that your event is a success. First, make sure you help in promoting your book signing. Join forces with the host to get out the word to as many people as possible. Maximize promotional opportunities on your website (every author must have one), blog, and social media channels. Ideally, some people will receive multiple reminders.

It's also crucial to contact local media with news of an upcoming book signing. E-newsletters sent to everyone in your address book are an excellent idea. Make sure to offer something to those who attend. Non-fiction authors can provide valuable information, while novelists might plan interactive group discussions of the book. Bookstores and libraries are excellent venues for book signings, and they love to promote their events to bring people in. Step up and provide promotional materials along with hi-resolution images. The more you supply, the better job they can do, creating promotions.

In today's world of ever-increasing expectations, think in terms of a full-scale event that includes a book signing – rather than merely you sitting at a table and autographing books. It's an excellent opportunity to engage with your readers and also give a brief talk. One of the most straightforward plans is to read interesting excerpts from your book. Non-fiction authors can expand the material and include a presentation about a topic related to their books. People attending the event are likely to be interested in your topic, and you have an ideal opportunity to help them immerse themselves more fully.

If you aren't already experienced speaking and appearing in public, make sure you take the event seriously and practice. Even if you feel silly doing it, practice a time or two at home. Read aloud the excerpts from the book that you plan to present. Also, get a feel for how much is enough but not too long. When you have an audience, success relies on keeping them interested and never becoming boring. If you appear relaxed and well prepared, it is a cue for the audience to enjoy themselves. Putting people at ease is a large part of speaking effectively – and always be careful not to run too long.