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NEW QUESTION 52
You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

• A. You should change the set up to campaign budget optimizatio
• B. You should change the campaign objective
• C. You should change the set up to daily budget
• D. You should increase the number of ads within each ad set

Answer: A

NEW QUESTION 53
Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

• A. Auction optimized for brand awareness
• B. Auction optimized for reach
• C. Auction optimized for video views
• D. Reach and frequency
• E. TRP buying

Answer: D,E

Explanation:
Explanation
The only two bidding options that allow you to truly predict impression, reach and frequency is the following:
1. Reach and frequency
2. TRP buying
With all of the other options, you cannot predict results. Even when optimizing a reach campaign through the auction, you won't necessarily get the results expected since you are entering the Facebook auction.
Here is a summary graphic to understand which options to use based on the predictability outcome expected:

NEW QUESTION 54
You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

• A. Add three new images into the ad set
• B. Change optimization from standard delivery to accelerated delivery.
• C. Change the campaign objective to engagement.
• D. Change the optimization to daily unique reach.
• E. Include Audience Network as additional placement

Answer: B,E

NEW QUESTION 55
You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

• A. You should include purchase events from the past 12 months and exclude purchase events from the past
  6 months.
• B. You can't build this type of audience or segmentation.
• C. You should exclude purchase events from the past 6 months and include purchase events from the past
  12 months.
• D. You should exclude people who have made purchases in the past 6 months.
• E. You should include people who have made purchases in the past 12 months and past 6 months.

Answer: B

NEW QUESTION 56
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

• A. Ad Account Admins
• B. Page Advertiser
• C. Page Analyst
• D. Fan Page Analyst and Ad Account Admin
• E. Fan Page Admins

Answer: B,E

Explanation:
Explanation
If you want to view insights for your Page in Audience Insights, you must at least be a Page Advertiser.

NEW QUESTION 57
......