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NEW QUESTION 41
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?

• A. SQL Query Activity > Data Extract Activity > File Transfer Activity
• B. Rlter Activity > File Transfer Activity > Data Extract Activity
• C. Filter Activity > SQL Query Activity > File Transfer Activity
• D. Data Extract Activity > SQL Query Activity > File Transfer Activity

Answer: A

NEW QUESTION 42
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

• A. One business unit.
• B. One parent business unit and a child business unit for each franchise owners
• C. A parent business unit for each franchise owner
• D. One parent business unit and a child business unit for franchise owners.

Answer: D

NEW QUESTION 43
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?

• A. Email Sends will fail if the Contact ID or Lead ID is not included.
• B. The customer will be unable to use synchronized data extensions.
• C. Tracking Data will not be returned to the Sales Cloud email recipient.
• D. The customer will be able to use Reports and Campaigns as audiences.

Answer: A

NEW QUESTION 44
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?

• A. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
• B. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
• C. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
• D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

Answer: D

NEW QUESTION 45
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