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NEW QUESTION 31
A new member of a parent group asks for advice on how to handle a bullying incident. The member's question has been posted for several hours. No other members have responded.
What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?

• A. Repost the question as an announcement
• B. Post a comment tagging other members who can help
• C. Message some relevant members to ask them to comment
• D. Recommend external resources about the topic

Answer: B

NEW QUESTION 32
A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

• A. Likes on the video
• B. Views on the video
• C. Engagements based on new followers
• D. Engagements generated from shares

Answer: D

NEW QUESTION 33
A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

• A. Create a post specifically to gather feedback from the community
• B. Activate a news alert for additional articles
• C. Review comments on the company's press release post
• D. Create and track relevant keywords on social media channels

Answer: D

NEW QUESTION 34
There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?

• A. Create content encouraging offline gatherings, with graphics of local landmarks.
• B. Host an online meeting room for members that remains open 24/7.
• C. Organize a week-long online summit to focus on helping overcome isolation.
• D. Publish a post asking members to provide their address in the comments.

Answer: A

NEW QUESTION 35
A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

• A. Ask follow-up questions as people leave feedback
• B. Include a discussion question about the product that is being launched
• C. Post a link to a press release announcing a product launch
• D. Partner with influencers to generate posts about the launch

Answer: A,B

NEW QUESTION 36
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