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Quiz 2023 Microsoft MB-220: Microsoft Dynamics 365 Marketing Functional Consultant Updated Hot Questions

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NEW QUESTION 24
You are a marketing analyst at Contoso Ltd.
The marketing department would like you to provide survey responses from their Customer Success Survey from this past fiscal year. Approximately 6,500 responses were received.
They would like each survey to be a single row, with the responses as a column for their analysis.
What should you do?

• A. Use Advanced Find to query the CDS. Set the "Look For" to Dynamics 365 Customer Voice survey responses. Export to Excel.
• B. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select export all. The responses are downloaded in an Excel File.
• C. Use Advanced Find to query the CDS. Set the "Look For" to Dynamics 365 Customer Voice survey questions responses. Export to Excel.
• D. Open the project in Dynamics 365 Customer Voice. Select the survey in the reports section, and select export all. The responses are downloaded in a CSV File.

Answer: D

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/survey-report

NEW QUESTION 25
Drag and Drop Question
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules- and-examples-in-microsoft-dynamics-marketing

NEW QUESTION 26
Your landing page must include your privacy banner to let your customers know that you take their privacy seriously.
Once enabled, where will the full text of your privacy policy be stored?

• A. on your organization's website, with the URL listed on the Default Configuration Set
• B. on your organization's private website, with the login information needed to access it
• C. on any publicly-available website, with the URL listed in the Event Management Settings
• D. on any publicly-available website, with the URL listed in the Landing Page Configuration Set

Answer: D

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-settings

NEW QUESTION 27
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.
Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey

NEW QUESTION 28
As a Marketing Administrator you have been tasked with automatically creating leads based on interactions
your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct
answer presents a complete solution.
NOTE: Each correct selection is worth one point.

• A. It can automatically create only one; each marketing contact equates to one lead.
• B. It can automatically create one per visit to a landing page that is configured to create leads
  automatically.
• C. It can automatically create one per interaction that indicates a level of interest in a product or service.
• D. It can automatically create one per visit to a customer journey that is configured to create leads
  automatically.

Answer: B,D

Explanation:
Explanation
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/lead-lifecycle

NEW QUESTION 29
......