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NEW QUESTION 31
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers

  • A. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
  • B. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
  • C. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
  • D. Confirm that an email address was provided as the Routing Address for Remaining Replies.
  • E. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.

Answer: C,D,E

 

NEW QUESTION 32
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

  • A. Select "Subscribers will be unsubscribed from this business unity only" in Settings
  • B. Select "Use separate 'Subscription Center' for this business unit" in Settings
  • C. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
  • D. Create attributes for each child business unit in "Profile Management" to record unsubscribes

Answer: A

 

NEW QUESTION 33
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

  • A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
  • B. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
  • C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
  • D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer: A

 

NEW QUESTION 34
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?

  • A. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
  • B. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
  • C. Triggered Automation: Import File > SQL Query(s) > Send Email(s)
  • D. Triggered Automation: Import File > Group Refresh > Send Email(s)

Answer: C

 

NEW QUESTION 35
A customer wants to create a journey with the goal of making users activate their accounts
within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?

  • A. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
  • B. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
  • C. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
  • D. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email

Answer: A

 

NEW QUESTION 36
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