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NEW QUESTION 34
A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

• A. Measure the engagement rate on the influencers' posts
• B. Record the total number of campaign comments through native insights
• C. Determine the sentiment by scanning positive and negative comments
• D. Analyze the reach of exhibition-related posts through Ads Manager

Answer: C

NEW QUESTION 35
A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

• A. Ask community members to share their most memorable community posts.
• B. Research popular content themes that may be relevant to the community.
• C. Survey community members for their most frequently asked questions about content themes.
• D. Review data for insights into high-performing content in the community.

Answer: C

NEW QUESTION 36
A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)

• A. Monitor sentiment across digital channels within the organization's area of focus
• B. Invite the community to submit their success stories so they can be shared with the national committee
• C. Send a message to each of the community members requesting their opinions of the proposed closure
• D. Initiate a petition against the proposed closure and ask community members to circulate it widely

Answer: A,B

NEW QUESTION 37
The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?

• A. Start a new community and post event content there
• B. Ask attendees to create sub-communities and monitor conversations
• C. Create a schedule and invite attendees to sessions that align with their interests
• D. Create an ad and target attendance from outside communities

Answer: C

NEW QUESTION 38
The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

• A. Create a template and require each regional manager to complete that template every month
• B. Ask each regional manager to submit an individual report, then merge those into one report
• C. Hold a daily meeting with the full team to track progress for each region
• D. Create a template and require each regional manager to submit results that are above the benchmark

Answer: A

NEW QUESTION 39
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