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Download Facebook Certified media buying professional Exam Dumps

NEW QUESTION 48
You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

• A. You create a new Facebook pixel on your Business Manager
• B. Your community manager should have access to all the tools since he is an analyst in your client's add account.
• C. You add your Community Manager as Admin to your client's Business Manager
• D. You need to make sure your community manager has the correct access level on your client's ad account.
• E. You add your Community Manager as Analyst to your client's Ad Account.
• F. You need to assign the ad account to your client's pixel.

Answer: D,F

NEW QUESTION 49
You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

• A. CPC
• B. CPM
• C. Revenue per user
• D. Reach
• E. Impression
• F. Avg. Order Per User

Answer: B,C,D,E,F

Explanation:
Explanation
Since you are doing in-store campaigns, you want to measure the effectiveness of your Facebook ads through two means:
* Actual performances on the ads themselves based on reach, impressions, and CPM. Keep in mind that you don't want to measure CPC, as you will be measuring performance through offline events.
* Performance on ads through offline events: revenue per user and average order value per user.
For these types of campaigns, you want to make sure you measure your campaigns in two stages. The first will allow you to understand better how much you have to spend to reach a specific audience. The second will allow you to better understand the "direct response" performance on the ads based on actual sales data.

NEW QUESTION 50
After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.

• A. $4,422.16
• B. $4,042
• C. $3,500
• D. $3,042

Answer: A

Explanation:
Explanation
ROAS = (# of new customers acquired from Campaign x Long-term Value of a New Customer) - Cost of Ad Campaign
* # of new customers => 64
Long Term Value for new Customers => is comprised of two parts:
* #1 Sales of the consumer watch: 64 * 250 = $16,000
* #2 Sales from subscriptions: 64 customers * $0.99 monthly fee * 12 months * 50% = $380.16 Total LTV = $16,380.16 Cost of Ad Campaign = $11,958 ROAS = $16,380.16 - $11,958 = $4,422.16

NEW QUESTION 51
Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.

• A. Only use Instagram placement for the video ad
• B. Add text to convey the message without sound
• C. Move the initial branding mention towards end of video
• D. Change the aspect ratio to square to increase visibility in the feed environment
• E. Shortened the video

Answer: B,E

Explanation:
Explanation
To make a video more effective for the mobile-feed environment you can:
* Shortened the video
* Change the aspect ratio to square to increase visibility in the feed environment
* Add text to convey the message without sound
* Move the initial brand mention earlier
Other best video practices:
* Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest.
* Design for sound off. Since most video ads in mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence.
* Frame your visual story. Producing video for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure your story is told well on a small screen.
* Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.

NEW QUESTION 52
......

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