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NEW QUESTION 52
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

• A. Marketing Cloud Regional or Local Administrator
• B. Marketing Cloud Email Marketing Manager
• C. Marketing Cloud Administrator
• D. Marketing Cloud Channel Manager

Answer: C,D

NEW QUESTION 53
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the Consultant recommend? (Choose two.)

• A. Use Data Designer to link student and alumni data to the contact record.
• B. Use Synchronized Data Sources to obtain data from the Sales Cloud.
• C. Create an Import Activity to import alumni data into Salesforce Report.
• D. Create list attributes to store student data from the Sales Cloud.

Answer: A,B

Explanation:
Explanation/Reference:

NEW QUESTION 54
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?

• A. Personalization strings
• B. SQL Query
• C. Guide Template Language
• D. AMPscript

Answer: D

NEW QUESTION 55
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

• A. How long after the behavior occurs will a subscriber need to enter a journey?
• B. Should customers exit the journey when the goal is met?
• C. How many messages should be included in each journey?
• D. Should a single customer exist in multiple journeys at the same time?
• E. How are subscribers identified in your web analytics?

Answer: A,D,E

NEW QUESTION 56
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

• A. Triggered Send
• B. Data Filter
• C. Automation Studio
• D. Suppression list
• E. Template-based emails

Answer: B,C,E

NEW QUESTION 57
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