Variable Data Printing Labels Market Overview

Variable Data Printing Market Growth is estimated to reach a CAGR of 13%. Besides, the estimated market value will be more than USD 23 million

The continuous growth of the packaging printing industry is fuelling the overall growth of the variable data printing labels market trends. The industry demands inventory tracking and tracing solutions, and technological advancement in printing which further augments the demand for such labels. Furthermore the growth of e-commerce has also induced the market growth. The benefits of online shopping such as faster delivery, easier return policies, and free shipping, have made many customers switch from the traditional methods of shopping. This has led to the expansion of packaging industries and various product innovation. It is due to this reason that the market has seen growth in past few years, and similar growth is expected to be registered in coming time.

Variable data printing is a form of digital printing where elements such as text, graphics and images are changed from one printed piece to another by using information from an external database. Variable data printing labels allows personalizing the printing requirements according to a specific set of data. 

With the increase in the concept of barcode scanning for the purposes of generating invoices and the increase demand inventory tracking across the supply chain, the variable data printing labels market is seen growing significantly.

Variable Data Printing Labels Market   - Segments

Global Variable Data Printing Labels Market is segmented in to 4 Key dynamics for an easy grasp and enhanced understanding.

Segmentation By Regions: Comprises Geographical regions - North America, Europe, APAC and Rest of the World

Segmentation By Composition:  Comprises – Facestock, and Topcoat

Segmentation By Application:  Comprises – Food & Beverage, Pharmaceuticals, Personal Care, Consumer Goods, and others

Segmentation By Type: Comprises – Release Liner, and Linerless Labels

Variable Data Printing Labels Market   - Regional Analysis

Asia-Pacific is expected to show a very high rate of growth in demand for variable data printing labels over the coming years, owing to rising disposable incomes and the booming ecommerce industry. The variable data printing labels market in developing countries such as China and India are estimated to grow at a high rate in the forecast period. China is estimated to grow faster than any other country because of its strong economic growth along with increase in online shopping, increased investment by packaging industries, and rapid urbanization.

China accounts for the largest market in Asia Pacific. In China, the electronics and appliance retailers dominate the market. Domestic manufacturers are accounting for the increase in share of consumer electronics due to growing brand reputation and improved technology. Factors such as rising increase in disposable income, urbanization are some of the major factors driving the demand for variable data printing labels solutions in the packaging.

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Variable Data Printing Labels Market Competitive Analysis

The market is characterized by the presence of many large players. Variable data printing labels appears to be highly competitive. International players who are increasingly expanding their footprint in the developing economy, making it difficult for regional vendors to compete with them, especially in terms of features such as product differentiation, product portfolios, quality, and pricing.  The market is witnessing intensified competition which is expected to get more intensified further during the forecast period.

In 2017, the new joint venture from Bobst and Radex has introduced three label printers, which can print up to seven colours on a variety on substrates – paper, self-adhesive and wet-glue labelstock and flexible materials – at production speeds of up to 100 m/min (328 fpm) with a native resolution of 1200×1200 and optical 2000 dpi. Central to the digital innovation of these machines is the Mouvent Cluster, an digital printing technology based on a highly integrated cluster, which represents a quantum leap for the industry.   

Domino Digital Printing Solutions is set to launch the new K600i White digital print module on Stand No 9A60 at Labelexpo Europe 2017. This solution is particularly well suited to printing high definition white text in very small point sizes onto personal care labels and for other transparent label applications. And with variable data printing (VDP) capability, it can be used for personalised promotions allowing you to add individuals’ names and different places, and for promotional games, providing a real ‘added value’ offering.

HP introduces breakthrough solutions to enable converters to digitally print any label. The company announced a new portfolio of solutions for digital printing and embellishment of labels in any quantity for any application, in another industry-leading move to transform labels and packaging printing from analog to digital, enabling converters to profitably grow their businesses into new markets.

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