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NEW QUESTION 31
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North
American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

  • A. Marketing Cloud Administrator
  • B. Marketing Cloud Email Marketing Manager
  • C. Marketing Cloud Channel Manager
  • D. Marketing Cloud Regional or Local Administrator

Answer: A,C

 

NEW QUESTION 32
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?

  • A. Einstein Split Activity
  • B. Decision Split Activity using only Contact Data
  • C. Decision Split Activity using only Journey Data
  • D. Decision Split Activity using both Contact and Journey Data

Answer: D

 

NEW QUESTION 33
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?

  • A. Use exclusion lists for the send - excluding those that already were sent the email
  • B. Use SQL Query to filter the audience into a new data extension that is upserted every day
  • C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
  • D. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

Answer: D

 

NEW QUESTION 34
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

  • A. Audience Studio
  • B. Web Analytics Connector
  • C. Data Studio
  • D. Google Analytics 360

Answer: D

 

NEW QUESTION 35
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

  • A. Select "Use separate 'Subscription Center' for this business unit" in Settings
  • B. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
  • C. Create attributes for each child business unit in "Profile Management" to record unsubscribes
  • D. Select "Subscribers will be unsubscribed from this business unity only" in Settings

Answer: C

 

NEW QUESTION 36
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