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NEW QUESTION 45
A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

• A. Review previous post results and reuse the content that performed best
• B. Research competitors and replicate popular creative tactics that perform well for them
• C. Review briefs from internal stakeholders outlining key messaging, details and targets
• D. Prioritize the content from the department that is the most polished and ready to post

Answer: C

NEW QUESTION 46
In an established community, members have been posting the same questions repeatedly.
Which three group tools should be used to help members find the answers they are looking for more easily? (Choose 3)

• A. Add useful posts to a topic tag dedicated to frequently asked questions
• B. Pin a post as an announcement in the group
• C. Direct members to report repetitive questions using the Report to Admin tool
• D. Create a frequently asked questions learning unit
• E. Ask members to tag an admin every time someone asks a repetitive question

Answer: A,B,D

NEW QUESTION 47
A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

• A. Ask community members to share their most memorable community posts.
• B. Survey community members for their most frequently asked questions about content themes.
• C. Research popular content themes that may be relevant to the community.
• D. Review data for insights into high-performing content in the community.

Answer: B

NEW QUESTION 48
An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?

• A. Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
• B. Remove the member from the group and delete all comments and posts from the last 30 days.
• C. Share the rules and guidelines as a comment on their post and monitor for future violations.
• D. Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.

Answer: C

NEW QUESTION 49
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