According to Persistence Market Research’s most recent analysis of the men’s underwear market, it will grow in size by about 1.8X by the end of 2031 from its current value of US$ 12.5 Bn. The men’s underwear industry analysis predicts that the market will grow at a respectable CAGR of 6.3% over the next ten years. Germany’s market is expected to grow at a CAGR of 4.5%, and the U.K.

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Recent Launches in Men’s Underwear

• The influence of fashion has substantially changed the clothing industry, and innerwear is no different from this trend, but there have not been any major developments in the innerwear domain for a long time. This dry run of no developments is about to end, as the market is set to see a new type of underwear.
• Boxerkilt recently announced a new type of underwear for men, which, in place of a restrictive pouch of traditional underwear, has a soft edgeless opening that allows the male genitalia to maintain a wholly natural position and temperature.
• Buttercloth, a premium menswear brand also recently launched its own line of men’s underwear(Underwear Market). Buttercloth founder and winner on ABC’s Shark Tank, Danh Tran launched this new collection that features the same patented cooling mint fibers that Buttercloth’s Icy Cotton shirt collection was known for.

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Key Market Players

Key market players covered in this report are Hanesbrands Inc., Philips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., American Eagle Outfitter Inc., Iconix Brand Group Inc., J.C. Penny Corporation, Inc. and Berkshire Hathaway Inc.

Major players in men’s underwear market focus on enhancing their global and regional presence through acquisitions and mergers and operational expansion.

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