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Download Facebook Certified media buying professional Exam Dumps

NEW QUESTION 42
You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.

• A. Change the bid from automatic to manual.
• B. Change the audience to a new one.
• C. Change the placement of the ads.
• D. Refresh the image or video you are using to a new one.

Answer: B,D

Explanation:
Explanation
Whenever you want to maximize brand awareness with multiple messages, you should use reach and frequency as the bidding type.
Keep in mind that you can program sequential content or ads within Facebook's auction. So every time you see
"sequential messages," the answer is most likely reach and frequency with sequential messaging.
For brand awareness campaigns, you should also include Facebook as placement due to its high reach.

NEW QUESTION 43
You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.

• A. $11,500
• B. $10,000
• C. $12,500

Answer: B

Explanation:
Explanation
Your maximum ad spend will be $10,000. Keep in mind that Facebook used to have a +25% over your budget limit; however, it now stops at your campaign or account limit.
Keep in mind that you HAVE to set up an account or campaign limit in order for Facebook NOT to go over your budget.

NEW QUESTION 44
Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.

• A. Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
• B. Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
• C. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
• D. You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
• E. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.

Answer: E

Explanation:
Explanation
Keep in mind that Facebook has minimum requirements for budgets; whether you use automatic or manual bidding, you have to meet the following minimum requirements:
* If the ad set gets charged for impressions, its daily budget must be at least $1 a day.
* If the ad set gets charged for clicks, likes, video views, or post engagement, its daily budget must be at least $5 a day.
* If the ad set gets charged for low-frequency events, like offer claims or app installs, its budget must be at least $40 a day.
In this case, 50 USD as a total budget for 20 days does not meet the minimum requirements for post engagement.Either you increase the budget to 100 USD or decrease timeline to 10 days to meet the $5 minimum daily budget.

NEW QUESTION 45
You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

• A. Send an email that includes the details of the campaigns and links to it.
• B. You can't share campaigns in the Campaign Planner.
• C. You can send a link directly from the Campaign Planner for them to see.
• D. You can send them the CSV file of your campaigns through email.

Answer: A,C,D

Explanation:
Explanation
There are three different ways you can primarily share your campaigns with the Campaign Planner:
* Send an email that includes the major details of the Plan and links to it.
* Send a shareable link to the Plan.
* Export a CSV of the Versions of your Plan.

NEW QUESTION 46
Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.

• A. Mobile Device User - focused on Android
• B. App Store Region
• C. Age with max 25 years
• D. Interests: Gamers
• E. Gender Male
• F. Countries India + Colombia

Answer: A,C,F

Explanation:
Explanation
For this exercise, you need the following aspects in order to segment your core/saved audience:
1. Age: you definitely want to set up age below 25 years old.
2. Mobile Device User: you need to specify Android as the primary operating system for mobile in order to target just Android users and exclude iOS users.
3. Location: you want to target the specific countries. In this case, Colombia and India in order to reach out to people in those two particular places.

You don't want to use App Store Region as an option to segment as they don't allow you to select specific countries. You are better off selecting countries and Mobile Device User to segment.

The gender and interest for this exercise are irrelevant since you don't have more info on what the mobile app is about.

NEW QUESTION 47
......

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