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NEW QUESTION 22
A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

• A. Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
• B. Research all existing podcasts in the industry and find content that has not been produced previously
• C. Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
• D. Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.

Answer: C

NEW QUESTION 23
A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?

• A. Enter a list of potentially offending keywords into the moderation tool
• B. Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
• C. Create a joint moderation account with the name of the group
• D. Make the team's Facebook Page an admin of the group

Answer: D

NEW QUESTION 24
A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

• A. Survey members for positive community experiences to share with the CEO
• B. Document the number of members and engagement statistics for the CEO to review
• C. Determine if members of the group are more likely to retain their monthly membership
• D. Post a poll in the community asking members if the company should close the group

Answer: C

NEW QUESTION 25
A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?

• A. How much engagement each platform gets
• B. How much the trainer enjoys using each platform
• C. How much time the trainer spends on each platform
• D. How many current clients found the trainer on each platform

Answer: D

NEW QUESTION 26
An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)

• A. Create a highly engaging text-based question of the day series
• B. Share viral videos to spark discussion
• C. Frequently encourage members to describe their best football tricks
• D. Post visuals that are aligned with the corporate identity

Answer: A,C

NEW QUESTION 27
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