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NEW QUESTION 49
A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager.
Which two Marketing Cloud implementation recommendations should a Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices?
Choose 2 answers

• A. Marketing Cloud should serve as the Salesforce primary for customer profiles and leverage customer email addresses as a multi-cloud customer identifier.
• B. B2C Commerce should integrate with Marketing Cloud and create a Marketing Cloud Contact when a B2C Commerce customer registers or places an order via the storefront.
• C. Marketing Cloud must undergo a subscriber key migration with Salesforce Professional Services and select a subscriber key that aligns with Salesforce multi-cloud architecture best practices.
• D. Marketing Cloud should implement a second business unit and provide each B2C Commerce storefront with its own Marketing Cloud business unit.

Answer: B,C

NEW QUESTION 50
Northern Trail Outfitters (NTO) wants to upgrade its customer service by providing the opportunity for customers to engage using social messaging channels such as Facebook, WhatsApp, and SMS to resolve issues and ask questions. They already use Marketing Cloud Mobile Connect and Social Studio. Alongside these, the Solution Architect also recommends implementing Digita I Engagement features in Service Cloud.
Which two reasons should a Solution Architect use to justify those recommendations?
Choose 2 answers

• A. Mobile Connect lacks integration with the service agent console without Digital Engagement
• B. Social Studio is limited to listening to social channel and not responding
• C. Social Studio does not support 1:1 messaging on the apps listed in the scenario
• D. Mobile Connect only supports outbound messaging in selected countries

Answer: C,D

NEW QUESTION 51
A company wants to migrate their existing in-house order management solution to the Salesforce Order Management product, which will trigger post-purchase transactional emails through Marketing Cloud. They are already using B2C Commerce, Service Cloud, and Marketing Cloud, as well as the B2C Commerce - Service Cloud Connector and Marketing Cloud Connect.
What are three actions that a Solution Architect must take when planning and deploying this solution? Choose 3 answers

• A. Configure data extensions and triggered sends in Marketing Cloud to support transactional emails for ordering scenarios.
• B. Integrate Salesforce Order Management to B2C Commerce for order history and user self service.
• C. Modify the Service Cloud Connector implementation to remove potentially conflicting features with the Order Management Connector.
• D. Replace the Service Cloud Connector with an Order Management Connector for B2C Commerce.
• E. Migrate subscriber keys in Marketing Cloud to a new Order Management customer identifier.

Answer: B,C,E

NEW QUESTION 52
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