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NEW QUESTION 41
A marketer would like to improve open rates for weekly email campaign. On which area of email design should the
marketer focus?

• A. Link Content
• B. Email body
• C. Envelope content
• D. Footer

Answer: C

NEW QUESTION 42
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?

• A. Ensure the System User is assigned the Standard User Profile.
• B. Change the connection option to Scope by User.
• C. Manually clear the OAuth token to refresh the connection.
• D. Initiate a log to troubleshoot package-related API calls.

Answer: D

NEW QUESTION 43
An email marketing team has been tasked with building a new email that pulls in personalized content based on
customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four
elements that are required for the creation of a dynamic content rule?

• A. Customers, Value, Operator, Content
• B. Attribute, Value, Operator, Content
• C. Preferences, Value, Operator, Lists
• D. Lists, Value, Operator, Images

Answer: B

NEW QUESTION 44
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers' preferences when creating emails? (Choose two.)

• A. Send customers one email per preference choice to ensure customers receive what they want.
• B. Use AMPscript to dynamically pull in content associated with customers' preferences.D18912E1457D5D1DDCBD40AB3BF70D5D
• C. Create emails to include all preference options so that customers don't miss any content.
• D. Create dynamic rules based on customers' preferences in order to send specific content.

Answer: B,D

NEW QUESTION 45
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