Real estate companies marketing their services often use a variety of D&B strategies. One common type of D&B is the “ vertical” buy-and-hold strategy, in which real estate companies purchase properties in specific vertical market segments and hold them until they are sold or leased to customers who fall within those same market segments. This strategy usually results in increased profits due to higher occupancy rates and more pricing power because the properties are held for a longer period of time. Another common type of D&B is the “ horizontal” buy-and-hold strategy, in which real estate companies purchase properties across multiple markets and hold them until they are sold or leased to customers who fall within those same markets. This strategy allows for more flexibility as it allows the company to focus on multiple areas of growth simultaneously.

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