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NEW QUESTION 35
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

• A. %%view_as_webpage%%
• B. %%view_email_url%%
• C. %%view_online%%
• D. %%vawp%%

Answer: A

NEW QUESTION 36
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers

• A. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
• B. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
• C. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
• D. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
• E. The email headers for EO will still reflect the private domain for NTO since that is the parent company.

Answer: C,D

NEW QUESTION 37
A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommend to ensure content is displayed properly within the email?

• A. A/B Test Content type
• B. Dynamic Content Block
• C. AMPscript LookupRows function
• D. AMPscript conditional against the Gender field

Answer: B

NEW QUESTION 38
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