Focusing on the exploration, reshaping and expression of beauty, it provides a beauty experience that is within reach and exceeds expectations.

The brand meaning of Perfect Diary brand is Unlimited beauty, beauty without limits.
The concept of perfect diary brand advocates that the younger generation should not be bound by external labels, but strive to break through themselves, actively explore more possibilities in life, and meet a better self.

The history of perfect diary brand
2017
In March 2017, the Perfect Diary brand was launched.
2018
In October 2018, MASHAMA, an internationally renowned fashion designer, was the designated beauty brand for Paris Fashion Week.
2019
On January 19, 2019, the first offline experience store officially opened in Guangzhou Zhengjia Plaza, which is also its first physical store in the world.
2019
In June 2019, the No.2 domestic brand with the highest proportion of post-00 fans on Tmall.
2019
In September 2019, the Perfect Diary flagship store and the first national concept store opened on Chunxi Road, Chengdu. It is the largest single-brand offline store in the country.
2019
In December 2019, Perfect Diary brand won the championship of Tmall's 2019 annual promotion of cosmetics, becoming the first domestic brand to top the Tmall Double Eleven cosmetics list, achieving the first "Grand Slam" of a domestic cosmetics brand.
2020
In April 2020, the new visual release of Perfect Diary brand.

The current development of Perfect Diary is inseparable from its excellent creativity.
Creativity of perfect diary brand
01
In October 2018, in cooperation with the British Museum, elements of Majolica pottery were used as pattern inspiration.
02
In May 2019, Perfect Diary cooperated with the Metropolitan Museum of Art to launch the royal lipstick series, inspired by the classic paintings of the Metropolitan Museum of Art.
03
In March 2019, co-branded with Discovery, inspired by the eyes of wild animals under the lens of Discovery, created a 12-color eyeshadow palette #狼我见见# series.
04
In October 2019, it co-branded with China National Geographic to limit the visionary sixteen-color eye shadow, which is inspired by the color scheme of Chinese landscape and landforms, interprets natural and vivid colors, and interprets the artistic texture of the land.
05
In 2020, Oreo aimed at the interests of young female consumers and launched a limited gift box with a cooperative air cushion powder. Cross-border cooperation with Perfect Diary, inspired by Oreo's spring limited products, launched two colors of powder.
06
In 2020, Oreo aimed at the interests of young female consumers and launched a limited gift box with a cooperative air cushion powder. Cross-border cooperation with Perfect Diary, inspired by Oreo's spring limited products, launched two colors of powder.

In just a few years, Perfect Diary brand has entered people's field of vision and deeply penetrated people's hearts. We will wait and see what kind of surprises it will bring us in the future.