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NEW QUESTION 37
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

• A. Create three distinct Attribute Groups that link each data extension directly to Contacts.
• B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
• C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
• D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

Answer: C

NEW QUESTION 38
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

• A. If data/content needs to be segregated between brands/geographies
• B. Number of brands/geographies which NTO operates
• C. Number of Marketing Cloud users.
• D. If testing/development business unit($) is required
• E. Number of Sales Cloud sandboxes

Answer: B,D,E

NEW QUESTION 39
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.

• A. Tracking information for campaigns sent by each office.
• B. Support non-English responses with Reply Mail Management.
• C. Localized physical mailing address displayed in the default email footer
• D. Localized language and display options based on location and culture.

Answer: A,D

NEW QUESTION 40
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?

• A. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
• B. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
• C. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
• D. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data

Answer: C

NEW QUESTION 41
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