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NEW QUESTION 39
A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?

• A. The livestream
• B. The image
• C. The video
• D. The poll

Answer: B

NEW QUESTION 40
A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

• A. Show a graph that includes online and offline community membership growth numbers for the past 5 years
• B. Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
• C. Compile insights that include dates, demographics of members across the community and growth numbers
• D. Compile a set of community recommendations and testimonials with individual demographic information

Answer: C

NEW QUESTION 41
A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?

• A. The personal profiles of each community manager to make it clear who is replying
• B. The approach that the team agreed upon and the company approved
• C. A company-branded profile used by all community managers with each reply signed by name
• D. The agreed result from a recent poll stating that each community manager will use their initials

Answer: B

NEW QUESTION 42
A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

• A. Invite fashion influencers to promote the new line during a live launch.
• B. Ask community members to create a post and tag several friends.
• C. Start new social media accounts to target the new demographic.
• D. Comment on competitor posts so that their community learns about the new line.
• E. Run targeted ads across all the platforms that the brand uses.

Answer: A,E

NEW QUESTION 43
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

• A. Increase paid spend targeting young audiences on all platforms
• B. Increase influencer content across all platforms
• C. Increase video content across all platforms
• D. Increase community moderation on all platforms

Answer: B

NEW QUESTION 44
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