In terms of market share and sales volume, New Holland Agriculture India, which was founded in 1996, is now India's sixth largest tractor brand. New Holland Tractor is packed with cutting-edge technology, unique features, and fuel-efficient engines. Farmers are particularly interested in New Holland Tractors because they are among the most fuel-efficient tractors available.

New Holland offers over 20 tractor models in India, with horsepower ranging from 35 to 90. New Holland tractor models that are particularly popular include the New Holland 3600-2 TX, the New Holland 3630 TX, and the New Holland 3230.