Definition of "Lead Management"

Your business serves both direct and indirect markets. A company's first port of call is usually its most valued and amenable direct clients. Those who are convertibles are the ones we label as promising prospects.

Lead tracking software entails categorizing and identifying them according to their degree of interest in the product or service you're marketing.

Hubspot reports that a staggering 65% of firms name lead and traffic generation as their top marketing difficulty.

Define the Lead Process.

The lead process is a prospect's initial step to becoming a customer. Lead generation, qualification, and tracking are all steps in a rigorous process. Pre-delivery interactions are recorded, as are values shown or questions answered to stop delivery.

Lead Tracking app features

Here are some lead tracking software tool perks.

Automate tasks:

You can remain in touch with the prospect and talk quickly. Because the team moved promptly, losing the lead is less likely. Robots save labor and boost ball speed.

Statistics Office:

Data from diverse sources must be stored, cataloged, tagged, formatted, filtered, recognized as its source, de-duplicated, and processed. Sending quotes, email marketing, integrating social media, etc., need contact and history management.

Scheduling and assignment:

Every fresh lead must be answered immediately. Leads must be sent along and followed up on as promptly as perishable raw food.

Appointments and leads:

The secondary level schedules actions and tracks progress. System monitoring helps personnel arrange their day and eliminates micromanagement. Integration with a calendar enables reminders like calls to be returned, actions to be performed, tasks to be accomplished, and one-on-one meetings to be booked.

Acquaintance:

The concept of two-way communication is outdated. People we engage with are complicated and have various preferences. When you associate with a leader, you learn from them.

Sales Activities:

The lead management software may create bills, payment plans, reminders, receipts, etc.

Reports:

By evaluating these data, one may compute the effort-to-return ratio for high-quality leads and find the best behaviors. Performance monitoring, management, and productivity increases may help companies compete.

Communication:

Lead tracking software shows when and how to contact a lead at every phase in the sales cycle. Proper interaction is understanding what to do and when.

After Analysis:

To convert a lead, marketing and promotions require rapid, reliable, data-driven replies. The analysis will evaluate your effort thus far.

Great Detail:

Lead tracking software evaluates a company's capacity to automate lead assignment, prioritization, activity planning, tracking, etc. It determines conversion rates, ROI, win rates, and more.

Ranking of the Top 5 Lead Tracking Software

1. Office24by7 - Lead Tracker

• PPC Monitor: We gather the following PPC campaign statistics. Keep track of all your ads in one place to calculate CTR. The best tool monitoring software will offer average placements and average CPC to calculate click and conversion costs. Office24x7 can monitor lead quality.

• Watch Traffic: Installing a tracking widget on your website lets you measure its performance depending on user devices and locations. You can track each landing page's success using tracking tools. You may export data in CSV format to make reports and discuss keyword and duration studies.

• Outsourced accounting and CRM: Once you utilize Office24by7, you won't need to interface it with your ERPs and CRMs. It's crucial to monitor and analyze conversion rates and the quality of affiliate leads. Source tracker by Office24by7 lets you monitor all your campaigns from one place.

• Social media follow: Always know where your efforts are with comprehensive lead information and social media monitoring to analyze their performance and learn from data across all platforms. Track metrics for each social media network and develop conclusions. Office24by7 provides fast access to dependable data and analysis.

2. CRM and Sales Platform HubSpot

HubSpot started out as a marketing automation software but has now expanded into a comprehensive platform. To simplify marketing automation, it was established in 2005.

This unified approach to marketing, sales, customer care, and back-end business processes is now HubSpot's key selling point. HubSpot may be what you're looking for if you're tired of switching between applications and figuring out how to connect them to one another (through Zapier or other third-party integration tools).

You'll need to buy both HubSpot's CRM and Sales Hub to acquire features on par with the other lead management software in this rating.

It's pretty pricey, beginning at $450/month when paid yearly for all these useful features (8 in total) (for five users, which is the minimum they impose).

3. CRM Freshworks

Freshworks, the business that created Freshdesk, has a customer relationship management system (CRM) for sales that was originally known as Freshsales. Freshworks was established in 2010 with the intention of giving customer care departments a more effective and affordable tool.

The breadth and depth of features are Freshworks' key selling points. And it does it with a more user-friendly interface than that of its rival/predecessor from the same city, Zoho.

What makes Freshworks effective also makes it cumbersome to use; frequent users report experiencing headaches, weariness, and dizziness as a result of the abundance of tiny buttons littering the UI.

4. CRM Pipeliner

Pipeliner CRM, originally known as Pipelinersales, is a software firm that has been in operation since 2009 when it was created with the intention of developing superior sales software.

Since Office24by7 is so clearly focused on lead tracking software, we chose to include them in our comparison even though they are seldom compared to Pipeliner by individuals that wish to improve their lead follow-up.

Compared to the other platforms in our comparison, the software has a lot of features, but it's also a little antiquated and not very user-friendly.

Pipeliner's cost increases rapidly as you want additional features, suggesting that it is best suited for mid-sized businesses with substantial budgets.

5. CRM Software by Zoho

We couldn't leave out Zoho, a true household name in the CRM industry.

In 2005, Zoho released a customer relationship management (CRM) product aimed at small businesses, positioning itself as a less expensive alternative to Salesforce. Right there, you have its primary selling point.

There are several different Zoho CRM levels (and products) available. In this comparison, Zoho CRM's Professional plan offers the best value for money, and it includes all four of the features listed below.

Wrapping It Up

Now it is time to get your hands on the best lead management software and make the most out of it. Contact Office24by7 on +91 7097171717 for more details.