How Shared Values Applies to Digital Media Industry
Postado 2022-11-14 05:42:43
0
1K
How Shared Values Applies to Digital Media Industry
There is a shift happening in the wider business community. Organizations are focusing on “Shared Values.” How does it apply to the Digital Media industry? There is a shift happening in the wider business community. Organizations are changing their focus from charitable giving to “Shared Values.” Shared values to digital media Industry presents a relatively new way of thinking about how to think about corporate responsibility. Rather than writing a check to a non-profit, companies can address many of society’s social issues through their business by way of donating their products and services.
Harvard Business Review writes that a shared values approach “reconnects company success with social progress.” There are examples of a shared values approach in other industry sectors. New Resource Bank, a certified B Corporation, is a for-profit corporation that is not only driven by profit but also by their mission. Such corporations meet high transparency, accountability, and good performance standards.
In digital media, connecting a company’s success with social progress isn’t always as obvious of a leap. But it is not only possible, it’s happening today across many corners of our industry. There is momentum, a shared force if you will, that’s making the shared value approach more mainstream. Recently, I was invited to convene with executives in the digital Marketing community to create the Gun Safety Alliance.
Leveraging Digital Media Technology and Expertise - There is an old adage that I repeat often: “Give someone a fish, and they eat for a day. Teach someone to fish, and they eat for a lifetime.” From climate change to global conflict, to diversity and inclusion, our industry’s ability to support important causes and amplify messaging is unprecedented. Publishers are not the only members of our industry who can get important content to audiences on a global scale.
Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martech trends? Check out Martech News for such regular updates.
Check out our Martech Cube Podcast for stories from the industry experts that share their business journey with tips and strategies to achieve career success!!
Pesquisar
Patrocinado
Categorias
- Industry
- Art
- Causes
- Crafts
- Dance
- Drinks
- Film
- Fitness
- Food
- Jogos
- Gardening
- Health
- Início
- Literature
- Music
- Networking
- Outro
- Party
- Religion
- Shopping
- Sports
- Theater
- Wellness
- News
Leia Mais
Hören Sie HR3 Radio online
Die Heimat berühmter Musik aus "Hessen"Radio hr3 in Hessen spielt viele beliebte Hits aus...
Pulp & Paper Chemicals Market :Opportunities, Historical Analysis, Development Status, Business Growth and Regional Forecast 2030
Market Analysis
The global pulp & paper chemicals market Size was valued at USD 22.07...
Important Lawn Care Suggestions From The Professionals
Many homeowners really have a hard time sustaining their lawns. Some even choose to have...
201-Commercial-Banking-Functional Study Group & 201-Commercial-Banking-Functional Questions Pdf - 201-Commercial-Banking-Functional Exam Tests
2023 Latest ITdumpsfree 201-Commercial-Banking-Functional PDF Dumps and...
Oracle Fusion Services in the UAE: Transforming Business Landscapes
The United Arab Emirates (UAE), a hub of innovation and rapid economic growth, is embracing...