It is quite common to see Twitter grabbing headlines these days. After all, the platform has the accounts of all the big names, including the world's most famous celebrities, influencers, and politicians. No wonder millions of social media users consider it highly prestigious to have a Twitter verified tick.

Twitter seems to have everyone vying for it. Twitter is also a very crucial marketing platform, making it vital for brands and public figures to get verified on Twitter and use it for brand-building.

Twitter’s phenomenal rise

Twitter was launched in 2006. By 2022, it had over 100 million users posting more than 335 million tweets a day. Many of them are now reaping the benefits of their Twitter verified tick after effectively building their brands.

Tremendous marketing opportunities

Twitter’s audience is much more responsive and ready to engage with people and brands. This brings plenty of opportunities for brand-building, especially if your account has the prestigious Twitter verified tick. However, you must be extremely careful while employing your strategies.

If Twitter marketing is not done appropriately, it can harm rather than benefit your brand's reputation. Here are the three major mistakes you must avoid while building your brand on Twitter:

1. Not maintaining a consistent brand voice

The Twitter marketing strategies of big companies such as Google and Microsoft include maintaining a consistent brand voice. So, when you are engaging with your audience, maintain this consistency. As a result, they will identify you easily from your unique style and brand voice.

While having a Twitter verified account is extremely useful, the content you post matters a lot. You must be mindful of how you use your words and share your tweets.

2. Not getting a verified tick

The audience on Twitter generally shows more interest in accounts with a Twitter verified tick. It implies that the account is genuine and recognized by the platform. You must, therefore, get verified on Twitter if you are serious about your brand-building plans.

The Twitter verification process is quite complex and often ends up in failure. If you wish to have guaranteed success, a viable option is to consult an expert social media verification agency.

3. Not responding to feedback

To earn respect for your brand and Twitter verified account, you need to value praise and criticism equally. Saying "thank you" is much easier than saying "sorry." Nevertheless, you must develop the ability to take negative feedback gracefully. Once this is achieved, respond in such a way that you earn the respect of your audience.

Twitter brand building becomes much easier once you master these three steps. Moreover, with the Twitter verified tick, brand-building would be almost effortless on the microblogging platform.