What Blizzard faced was a feature that fans D2R Items didn't enjoy, which was mostly as a technical backbone of a feature that fans disliked.

When the company reviewed and decided how to proceed with Diablo in the months following its launch, it swiftly concluded that Auction House did not "doing inflicting harm on the gaming" as per Wilson. The problem was apparent in both the gold and real-money version of Auction House, as it ended the game's core gameplay of Diablo.

Why bother hunting monsters and demons when you can just purchase the same good or even better gear? However, the team was unsure if shutting it down was an option at all. It was a matter of practicality, since their player statistics showed that a substantial majority of players using the feature, and they didn't want to cause any trouble for them. Additionally, it was legal as it was stated by the package.

Blizzard ultimately decided that both the real-money and gold Auction Houses needed to go however it wasn't enough to leave just an Auction House-shaped hole in the game design. The team started planning an even larger-scale upgrade. This would integrate suggestions from Josh Mosqueira, who initially joined to oversee the console version and later was promoted to game director in 2013.

The Auction House's retirement would be paired with an overhaul to all of the game's key platforms, in addition to the release of console editions and its the first (and the only) major expansion, Reaper of Souls. The biggest marquee feature was to the loot system that Blizzard called "Loot 2.0"--a radical change that was intended to make loot drops more satisfying. It was meant to signify an entirely new phase of Diablo.

"We strongly believe that by shutting down real-money and auction companies, it paves the way to make certain that killing monsters is the most rewarding and rewarding, the most exciting method of acquiring the items you want," said Josh Mosqueira in a short video to announce the Buy D2R items Xbox change.