The global Consumer Video Feedback Software market is valued at US$ 1.5 Bn in 2021 and is expected to reach from US$ 1.6 Bn in 2022 to US$ 3.4 Bn by 2032, expanding at a CAGR of 7.5% between 2022 and 2032. According to Future Market Insights, a market research and competitive intelligence provider, global Consumer Video Feedback Software demand is projected to increase at a CAGR of roughly 7.5% during the forecast period.

Enterprises can use consumer video feedback software to capture, analyze, and distribute video comments from customers. This program assists organizations in conducting research or soliciting feedback from their customers in an effective manner, allowing them to gain rich insights from all types of video feedback that text-based feedback cannot do.

Researchers, advertisers, marketing teams, and product managers can use this software to collect qualitative, actionable data to make informed business decisions about marketing campaigns, product design, brand strategy, customer experience, and in-store innovation. With businesses increasingly recognizing the impact that video can have on customer and employee experience programs, consumer video feedback software adoption is on the rise.

Factors such as the increasing popularity of complex operations, rising automation trends, high operational costs, and increased implementation of modern software solutions at large enterprises are among the primary reasons why the demand for consumer video feedback services in-field is expected to grow over the next few years.

In addition, the consumer video feedback software market is expected to grow in the coming years due to increased digital transformation to improve operations and process security in businesses.

In the coming years, the growing popularity of cloud-based solutions and services is expected to strengthen and provide opportunities for the consumer video feedback industry.

The consumer video feedback software industry is seeing potential from partnerships, collaborations, and new product introductions. However, throughout the projected years, consumer video feedback software adoption is expected to be hampered by a lack of knowledge and a scarcity of qualified people to handle advanced solutions at a low cost and high productivity.

Winning Strategy

The acceptance of cloud solutions in various industry verticals such as BFSI, IT & telecom, retail, and FMCG is fueled by constant improvement in cloud architectures and algorithms, as well as the incorporation of advanced features in cloud solutions. Companies are attracted to cloud-based consumer video feedback software because of various advantages such as the ability to extract real-time input from customers, regular data backup, high security, comparatively low operational expenses, and rapid provisioning features. Scalability, high security, operational flexibility, ease of deployment, and affordability are some of the primary benefits that are projected to drive enterprise adoption of cloud-based consumer video feedback software solutions in the future years.

Competitive Environment

The leading players in the global Consumer Video Feedback Software market include UserTesting, dscout Inc., FocusVision, Qualtrics, Medallia Inc., Voxpopme, Product Peel, Inc., Typeform, Phonic Inc., and Discuss.io. To gain a competitive advantage in the industry, these market players are investing in product launches, partnerships, mergers and acquisitions, and expansions.

• In April 2022, Medallia announced that it has acquired CXTeam to strengthen its position in customer experience. This acquisition will enable the former to expand its presence in Latin America.

More Insights Available

Future Market Insights, in its new offering, presents an unbiased analysis of the Consumer Video Feeddback Software Market, presenting historical market data (2015-2021) and forecast statistics for the period of 2022-2032.

The study reveals essential insights on the basis of Deployment (Cloud, On- Premise), by End User (FMCG, BFSI, Electronics, IT and Telecom, Retail, Hospitality), across five regions (North America, Latin America, Europe, APAC and Middle East & Africa).