The global in-app advertising market is witnessing rapid growth. Factors such as the spurring rise in the overall marketing & advertising sector and numbers of mobile & mobile application users create substantial market opportunities. Besides, the adoption of in-app advertising solutions in gaming, music, and food delivery businesses escalates market growth. 

With the spurting increase in digital media, boosting the volume of advertising content that individuals can consume during their screen time, the market is projected to witness huge traction in the years to come. In this regard, Market Research Future (MRFR) asserts that the global in-app advertising market is projected to at a whopping CAGR during the forecast period (2020-2030).

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The advent of various entertainment platforms is a key trend fuelling the growth of the in-app advertising market. Also, the emergence of targeted advertising through live sessions and webinars impacts market growth positively. Additionally, the rising penetration of digital media advertising, alongside the emergence of innovative services and quality content, fosters market growth.  

In-App Advertising Market   - Segments 

The report is segmented into platforms, ad format, application types, and regions. The platform segment is sub-segmented into Android, iOS, and others. The ad-format segment is sub-segmented into Video Ad-Format and Non-Video Ad-Format. The application type segment is sub-segmented into online shopping & fashion, gaming, entertainment & social media, news & sports, and others. The region segment is sub-segmented into Americas, Europe, Asia-Pacific, Middle East & Africa, and Rest-of-the-World.

In-App Advertising Market – Geographical Analysis

North America leads the global in-app advertising market, mainly due to the strong presence of notable players and well-established infrastructures, allowing faster development & early adoption of advanced advertising technologies. Besides, the growing demand from various businesses drives the growth of the market. The North American in-app advertising market is expected to retain its dominance throughout the assessment period.

Asia Pacific holds the second-largest share in the global in-app advertising market. Rapidly growing economy and faster implementation of advanced advertising solutions in India, Japan, China, and South Korea are major in-app advertising market trends. 

Additionally, the vast uptake of mobile in-app advertising across businesses acts as a significant tailwind for regional market growth. The proliferation of smartphones, alongside rapid growth in music, gaming, and food delivery apps, substantiate market growth. The APAC in-app advertising market is projected to hold a significant share in the global market during the estimated period. 

Europe is an emerging market for in-app advertising solutions. Spurring rise in the advertising sector witnessing rapid digitization and the adoption of in-app entertainment services provide lucrative opportunities. Also, the presence of several in-app advertising firms influences the development of the regional market. Furthermore, the growth in discretionary spending and rising standard of living GDP in the region define the growing market landscape. 

In-App Advertising Market   - Competitive Analysis 

The in-app advertising market appears highly competitive and fragmented, with many well-established players along with new entrants form a competitive landscape. These players heavily invest in enhancing product quality and global expansion. Key players identify the need for world-class in-app advertising solutions and services, investing in state-of-the-art facilities. 

Major Players

Players active in the global in-app advertising market are Facebook Inc.(US), Apple Inc. (US), Microsoft Corporation (US), Amobee Inc. (US), MoPub Inc(US), Google LLC(US), InMobi (US), Verizon Communications Inc. (US), The Rubicon Project, Inc. (US), and Tapjoy, Inc. (US), among others.  

Industry/Innovation/Related News: 

May 05, 2021 --- Zynga, involved in building its ad network, announced its plan to buy an ad tech asset to support its latest projects. The company would spend around us$250 million to acquire mobile ad company Chartboost. Zynga reported its strongest-ever quarterly revenue and bookings in Q1. 

May 27, 2021 --- RevenueCat, a start-up offering a range of tools for developers of subscription-based apps, announced raising a US$40M Series B for its in-app subscription platform. The company’s software development kit (SDK) solution offers tools to build a subscription business and maintain them as the app stores implement changes. It also aids by sharing subscription data with other business uses, like advertising, analytics, or attribution.

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