What is SEO and How It Works for Small Businesses in 2022

What Is SEO?

SEO stands for Search Engine Optimization and is the all-encompassing process of helping your website rank higher in the search engine results.

When you type something into Google, Google has to make a decision on which websites to show you.

It looks at hundreds of indicators that are called “ranking factors.”

SEO is the process of optimizing your website to account for these ranking factors…

…so that when someone searches for something related to your business, your website appears on page 1.

There’s a joke in the marketing world that if you wanted to hide a dead body, you’d hide it on the second page of Google- because who scrolls past the first page?!

In reality, most people don’t even scroll past the first 5 results. So if you’re not willing to try PPC so you can be on the paid search results…

…the only thing you can do to be on that first page is to do SEO.

SEO helps your website appear in those top 5 search results for relevant search queries to increase website traffic to your business – organically.

If you want to learn more about what is SEO and how it works, then check out this ultimate guide.