Twitter is a social networking tool with incredible marketing potential. One of the keys to using Twitter as a marketing tool is to have a ton of followers right? Yes and no! How many followers you need is covered as we move on.

A lot of people look far too much at the sheer number of followers. When comparing yourself  twitter account management to one of the many celebrities on Twitter you may quickly decide that you will never be able to get the amount of followers you need.

Not true!

Quality is more important than quantity. This is true no matter what you're doing (OK I do have to admit that if you're flipping burgers quantity might be more important than quality).

Look, quantity is easy! I have more than 3.500 followers on Twitter and I'm hardly a celebrity.

Now, you might not think that 3.500 followers is a lot when you're thinking about marketing. However, if you have the right kind of followers 3.500 is a great place to start and to build on.

At this point you're wondering how I propose you go about building your following. The easiest way to build a targeted following (which is what you want) is to find the niche leaders and start following their followers.

Think about it! Most of the followers of the market leaders in your niche are most likely involved in the same niche as you. In other words these are people who will make for a  twitter account management great targeted following if you can get them to follow you. And that's the easy part.

Most people will choose to follow you if you follow them. Putting it in 2 simple steps here is the system.

    Find the market leaders in your niche.

    Follow 100 of their followers everyday.

In a very short amount of time you will see that your following is increasing. And now we're talking about targeted followers!