CRO stands for Conversion Rate Optimization. CRO as well as Conversion Rate Optimization is the process or methodology of improving as well as enhancing your website to increase the number of leads as well as user you have generated. By optimising your conversion rate you can increase the count of users as well as you can increase revenue per visitor and which will definitely help you to grow your business. 

There are lots of way that can increase your CRO some of them are listed below:-

1. You can conduct split as well as A/B Testing which will help you to improve your performance by finding the best one solution in between two elements.

2. By applying CRO planners you can also increase your CRO.

3. By improving the speed of each web page of a website you can improve your CRO.  

4. By enhancing your essential process like purchase with elimination of unnecessary things. This process is also very useful and essential for growth of CRO as well as growth of your website.

So you can calculate CRO by the given formula below:-

CRO = (No of Conversions / Total Visitors) * 100

Lets understand this with the help of example:- 

Suppose our website has 4000 visitors per month that generate 100 leads and subsequently, 10 customers each month.

Conversion Rate: 2.5%

New Customers: 100

Monthly Site Traffic: 4000

Leads Generated: 100

In short, if we have to define CRO then we will say it is a process or technique to increase the percentage of users who perform a desired action on a website. I had also seen this website over the internet where detailed information about CRO is published.

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