Although many people are afraid to buy valuables online, with the popularity and development of the Internet, more and more friends buy jewelry online, enjoy the convenient and fast way of shopping online. How can we avoid being cheated by bad merchants in the purchase?


-The question of the authenticity of the goods

Buy branded stores from both online and offline physical store chains. With the development of e-commerce, more and more well-known domestic jewelry brands have joined the e-commerce platform, and have gradually established their own style brand flagship stores by means of promotion, operation and sales through third-party platforms, advertisements and offline publicity. Jewelry is different from other consumer goods. Due to its high price, the emotional expression carried by jewelry is more willing to feel its value through experience. While buying jewelry online, because "can't see, can't touch", it is better to go to the physical store to come more realistic and direct. Therefore, many famous domestic brands like Chow Tai Fook, Chow Sang Sang, and Lok Fook Jewelry take this as their focus. Online promotion and interaction, and offline physical experience have changed this situation. Some stores have even started the virtual try on effect, increasing the user's perception and trust.


When purchasing, pay attention to: 1. Go to the online brand flagship brand store to buy, 2. See whether the goods below support unconditional return and exchange, you can also go to the corresponding physical store to inspect goods.


- The price

Don't be fooled by the low prices of jewelry on the Internet. We buy jewelry not because of the low price on the Internet, but because of the fashion sense, the pursuit of self-satisfaction and the value of the product.

1.Choose to pay after acceptance of goods, and ask for shopping invoices or valid shopping vouchers from the merchants. Try to use the name, grade and whether the jewelry has been processed manually in Chinese on the invoice. It is better to ask the merchant to write down the sales promotion promise when buying. Once a problem occurs, you can better protect your rights and interests.

2.Ask for the jewelry identification certificate corresponding to the jewelry, and check whether the information is consistent with the real thing.


- Delivery security issues

We're gonna open it up in front of the Courier. Check whether it is consistent with what you bought and in good condition before you can sign for it. In case of inconsistency or jewelry damage, you should timely take photos and obtain evidence, refuse to sign and contact the seller.


Final word

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