The lure of irresistible sales offers has made mega sale days an attraction for shoppers and a crucial chance for growth for businesses. As more companies make use of these major shopping motivational speaker events to increase profits it's becoming more important to make sure they stand out and attract new customers. The most important thing to do this is understanding the shoppers' habits during massive sales.

If brands know how shoppers shop and what factors influence their buying decisions companies are able to better serve their preferences and attract their attention and love -- in the coming sales, such as the sale days that are double-digit in size between 11.11 as well as 12.12.

Our research of the latest 6.6 sale day offers new insights into shopping behavior during mega sales that will help your company stand out in the right time and in meaningful ways. To get ideas on how to make these findings real look to three brands that have succeeded in cutting through the noise and scored success in business.

The complicated behavior of consumers Mega Sale customers

The process of buying for those who shop at mega sales is a complex and nonlinear process. The majority of them are looking further online to find the most affordable deals however they're also hopping between offline and online shops, and aren't staying with one brand or platform.

In reality, nine out of 10 mega sale purchases were purchased following planning and study, and customers spend over two thirds of their time shopping on the internet as they browse, find ideas, do look up information, and then make purchases. ¹ Yet even as the usage of digital touchpoints increases on days of mega sales and 52% of shoppers conducting more research on the internet in comparison to other sales 84% of shoppers still visit the shop after scouring online sites. ²

When shoppers who are shopping at mega sales switch between various channels, they're less loyal to the brand or platform. Our study revealed that 78% the shoppers in Southeast Asia used five or more channels for shopping during the last 6.6 super sale days and 75% used multiple marketplace site when they were buying. ³

Think using Google

Source: Google/IPSOS Double Day Sales Events Study, Wave 1 - 6.6 Sales Event, ID/PH/TH/VN, n=1000 past 48 hrs double day sales event shoppers per market, 18+ (21+ in ID)

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With the complicated behavior of shoppers at brand strategist mega sales companies must be able to stand their presence clearly and effectively throughout their non-linear path to buy. 

We examine how three major brands utilized smart marketing strategies to establish an online presence and stand out from the crowd in order to make their brand more visible to online customers.