Today, every marketing specialist is familiar with this term, and many of them believe that in the near future this service will be in great demand among companies wishing to promote services and goods on the Internet.

The tasks of this tool are united by one goal - to draw conclusions about the effectiveness of a particular advertisement, this is done as follows:

1. Determine the types of advertising that give the most calls. Now the analysis will be real and as detailed as possible, which means that the advertising budget will be spent rationally.

2. The budget will now be distributed according to a certain principle: if the client saw the ad and called, this indicates high interest, if not, it means that there is no interest, or it is not enough to make a call. For the company, the first group is of greater interest, therefore, more funds will be allocated for advertising for it.

3. The manager will get a complete picture of the work of employees with applications. Call tracking reports contain various kinds of information, including the number of missed calls and targeted calls.

Types of call tracking
Call tracking https://call-tracking.org/  can be static or dynamic. More about each of them.

Static
This is an offline advertising monitoring tool that allows you to use, among other things, indirect sources (directories, maps, aggregators, review sites, and others). The principle of static call tracking is as follows: each type of advertising corresponds to a specific substitution phone number. The client sees the ad, calls this number, and then the call tracking collects data. If you have a lot of calls, using this type of call tracking you will receive data:

total number of calls;
number of received calls;
the number of missed calls;
the exact number of calls coming from a specific advertising channel;
how the company benefited from this or that call;
Call recording.
Dynamic
This type of call tracking, unlike static, provides more detailed information and allows you to understand in detail where the client came from. The statistics in this case are also deeper and more extensive, so you can use them to make decisions.

Combined
This is a relatively new type of call tracking that combines the functions of static call tracking (if the client came through offline advertising) and dynamic (if the client came through an online ad).

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