Get Ahead of the Curve: 6 Top UX and CX Trends in Banking for 2022
Many banks are still struggling to find ways to remain competitive in the current economy, and new banking startups are popping up every day to challenge their established competitors. How can your bank stay ahead of the curve? In order to do so, you need to embrace changes across the industry that will help you improve customer experience (CX) and user experience (UX). Here are six top UX and CX trends that will impact the banking industry by 2022.
1) Voice UI
One trend that is sure to take off in the banking industry is Voice UI. With so many people using voice-activated assistants like Siri and Alexa in their everyday lives, it only makes sense that this technology would make its way into banking. Voice UI can make tasks like checking your balance or transferring money much easier and more convenient for customers. Banks that adopt this technology early on will be able to gain a competitive edge over those who don’t.
2) Virtual Assistants
Virtual assistants are a hot topic in the banking industry right now. By 2022, it is estimated that 70% of banks will be using some form of virtual assistant. Here are some of the ways that virtual assistants are being used in banking today
3) Empathy Tech
As we enter a new decade, it's time to start thinking about the future of user experience (UX) and customer experience (CX) in the banking industry. After all, these are the two areas that will have the biggest impact on how customers interact with your brand.
4) Security
The banking industry is under constant threat from cybercriminals. In order to stay ahead of the curve, financial institutions must invest in cutting-edge security technologies and protocols. Here are six trends that will shape the security landscape in banking over the next few years
5) Data Analytics
Data analytics is critical for understanding your customers and predicting their needs. But with so much data available, it can be tough to know where to start. These six trends will help you get ahead of the curve and make the most of your data.
6) User Experience Innovation
The banking industry is under pressure to keep up with the ever-changing needs and expectations of customers. And as digital transformation continues to redefine how we live and work, banks are turning to user experience (UX) and customer experience (CX) to help them stay ahead of the curve. A key question they’re asking themselves is how they can create a seamless end-to-end experience that covers everything from applying for a loan or investment product to checking account management.
The answer lies in embracing this shift towards more integrated experiences and a unified service design across channels, such as mobile banking, social media, ATMs, branches and more.
Conclusion
As we move into 2022, it's more important than ever for banks to stay ahead of the curve when it comes to UX and CX. By keeping an eye on the latest trends and hiring a reputable UI/UX design company, like banks can ensure they're providing the best possible experience for their customers. Thanks for reading!
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