As your website evolves, you may find that it’s gradually becoming more cluttered and hard to navigate. This makes the information harder to find, which in turn affects your brand’s message and detracts from the experience of your visitors. In this article, we will discuss how to simplify your website’s interface to amplify your brand through seven simple steps.

Before you begin

No matter what business you're in, first impressions matter. When a potential customer visits your website, you only have a few seconds to make a good impression and persuade them to stay. A lot of that depends on your website's interface.

Design the interface before the page content

Your website's interface is the first thing that visitors will see, so it's important to make a good impression. A well-designed interface can help simplify the user experience and amplify your brand. Here are a few tips for designing an effective website interface

Select the right button shape

While the color, size, and label of a button are important factors in helping users take the desired action, the shape of the button is also crucial. Depending on the message you want your button to communicate, you'll want to choose a shape that amplifies that message.

Choose between normal and hover states

Your website's interface is the first thing visitors will see when they land on your site. You want to make sure it's simple and easy to use, so they'll stay longer and keep coming back. Here are a few ways to simplify your interface and amplify your brand

Make sure everything works in both mobile and desktop views

Your website's interface is the first thing visitors will see when they land on your site. First impressions matter, so it's important to make sure your interface is clean, simple, and easy to navigate. By simplifying your interface, you can amplify your brand and give visitors a positive experience that will keep them coming back. 

Set an area for actionable content

Your website's interface is the first thing visitors will see when they land on your site. You want to make sure it's simple and easy to navigate so they can find what they're looking for quickly.  Make your menu items concise, consistent, and informative. If you have long text-heavy pages, consider splitting them up into two or more pages. For example, a company might use one page for frequently asked questions about their product or service and another page for how to purchase it.

Use contrast

Your website's interface is the first thing visitors will see when they land on your site. You want to make sure it's simple and easy to use, while still representing your brand well. We've compiled some of our favorite tips for simplifying your website interface: 

1. A) Highlight important links with contrasting colors or fonts 
2. B) Keep navigation clear and concise by including a main menu at the top of every page 
3. C) Avoid using too many images that distract from content on your pages 
4. D) Don't overwhelm users with too much text in one place

Limit scrolling

Your website's interface is the first thing visitors see when they land on your site. You want to make sure it's clean, easy to navigate, and reflective of your brand. One way to simplify your interface is to limit scrolling. This means that you should keep the important information above the fold and make it easy for visitors to find what they're looking for. Too much scrolling can be overwhelming and cause visitors to leave your site without taking action.

Add simple indicators of progress/completion

1. Include a progress bar on each page of your website. This will help visitors understand how far along they are in the process and give them a sense of accomplishment as they move from one page to the next.
2. Use clear and concise text labels on all buttons and links. Avoid using jargon or technical terms that might confuse or frustrate your users.
3. Group similar items together and use whitespace to create visual hierarchy.

Keep it consistent throughout your website

You want your website's interface to be simple and consistent throughout. This can be tricky to achieve on your own, which is why it's a good idea to hire a UI/UX design company in India. They will help you create a streamlined interface that is easy for users to navigate. Plus, a well-designed interface will amplify your brand and give users a positive experience that they'll remember.

Conclusion

A well-designed website is easy to use and navigate, helping users find the information they need quickly and without frustration. By simplifying your website's interface, you can make a positive impression on visitors and amplify your brand