Bulk SMS marketing is an excellent way to reach your message to the public at once and quickly. The manual method of sending SMS one by one is not only tedious/time taking but also requires huge resources. It is impractical. Technology like bulk SMS marketing or bulk SMS broadcasting when used by businesses is very helpful for telemarketers. 

Bulk SMS marketing is a technology that ensures the sender can target a wide audience at the same time. All you have to do is send a message to the recipients with a single click. Bulk SMS marketing is efficient (since it saves time and does not need many human resources), is a more affordable, quicker process, with a high read rate, and can work even in the absence of the internet. 

Knowing How to Send Bulk SMS Broadcasting Text

Depending upon the type of tool used the process of sending a bulk SMS marketing text differs. But generally, bulk SMS marketing operates in the following steps as below;  

• Login to the account created by a bulk SMS marketing service provider.
• Add contact details of the recipients.
• Build the text message.
• Select the contacts list to whom the message would be sent.
• Send the message to the selected contact list.

Bulk SMS Marketing Text Designing

An effective bulk SMS marketing text message can attract more leads and potential customers. Below are a few steps to send an effective text message;  

• Ensure that the text message is short and simple.
• Ensure a professional tone is used in the text message.
• Make sure the message is interactive 
• Make sure the text message is sent within business hours.

A bulk SMS marketing system is not only a quick process but also very convenient. Many marketers are using this system to spread awareness about their products and services to a wide audience. Bulk SMS marketing not only improves brand recognition but can also attract new leads and potential customers.   

What to look for in a Bulk SMS marketing service?

Bulk SMS marketing is very convenient and simple to find the service providers that offer this service. But this might be difficult for some businesses. Below is a brief description of the several factors that need to be considered while deciding on a bulk SMS service;  

1. Ability to Support Multiple Devices

A bulk SMS marketing service should have the ability to support multiple devices. Simply because it would be more practical to do so and useful in the long run  

2. Bigger Text Capacity 

While choosing a bulk SMS marketing service provider, ensure that the broadcast service allows for greater text capacity. A majority of service providers do not allow more than 160 characters. However, if the text capacity is bigger, you can always include more information that can be conveyed to the recipients. 

3. Speed

It is very important to choose a bulk SMS marketing service that sends text messages quickly within seconds. Ideally, recipients should receive SMS instantly when needed and the process should not take hours. API is responsible for the speed of any bulk SMS marketing service and if it’s a great interface, the delivery speed will also be fast.   

4. Accommodate Various Providers

Bulk SMS marketing services should be able to accommodate various providers. This is because it makes the process of sending and receiving broadcasts easier 

5. Pricing

Bulk SMS marketing service pricing is the most important factor and it is better to choose an affordable one. Depending upon the text campaigns the pricing of bulk SMS marketing services would vary.    

Conclusion

Bulk SMS marketing is not only affordable but also very helpful. This is because the functions of this service are very wide such as welcome messages, product updates, promotions, and campaigns, event invitations, customer service communications, appointment reminder texts, confirmations, etc. 

Bulk SMS marketing not only saves precious time for both businesses and customers but also saves businesses from spending huge amounts on labor. Finally, bulk SMS marketing helps a business grow by attracting more leads. All your business needs is a trustworthy bulk SMS service provider like Office24by7 Technologies to guide you. We offer a 100% uptime SLA guarantee for any type of SMS such as promotional, or transactional, as per TRAI rules and regulations.  Call us at 91 7097171717 or email us at sales@office24by7.com today.