Trade show booths are a great idea to create awareness and market your brand. It allows showcasing your products and services to many potential customers. But it isn't easy to draw people to your booth when so many others exist. Therefore, you have to be creative and charming to improve the number of visitors coming to your booth. There's so much you can do to attract and engage people to your booth, and here are some tips on what works best.

  1. Contact and Inform Your Customers

Send a personalized email to your existing customers and inform them of the trade show. You can outline the various available products or services and any offers. Additionally, you can inform them about where to locate your booth. Your customers are likely to bring company, and this means attracting new leads.

  1. Launch a PR Campaign

This works best when you want to introduce a new service or product or planning a campaign tour. You can use influencers, bloggers, and publications to create hype about your booth where people can learn more about the product or service. This makes people eager and will be streaming to your booth.

  1. Advertise on Social Media

As much as you should be live on socials during the event, ensure you post about the vent before the show. The idea is to build as much awareness about your booth as possible. You can also post on how people can locate and what they can expect.

  1. Use a Mascot

Some people underrate mascots, so don't make the same mistake. A mascot can help you attract people to your booth because it's fun. Additionally, people like to take photos with mascots, and the photos usually end up on social media, creating more awareness.

  1. Have a Fun Photo Booth

A photo booth is a terrific idea to inject fun into your booth and post on Twitter and Instagram. You can also get free advertisements and mentions from people who choose to post the photos on their walls. This means people will be delighted to visit your booth.

  1. Use a Social Media Wall Display

A social media wall display allows visitors to share their experiences and interactions with your brand. Of course, your visitors would want their name to appear on the wall, thus campaigning for your brand. You can use a projector or TV screen and a catchy hashtag.

  1. Have Contests and Giveaways

You can introduce contests such as a custom spin wheel and gift the winners to make it fun. In addition, you can use raffles and easy contests to create a buzz. This helps you attract people to your booth and collect their contact details.

  1. Be Accessible, Informative, and Relaxed

Make a simple arrangement that allows easy accessibility of your products. Also, talk to people nicely and give as much information as possible about your products.

Attracting visitors to a trade show booth isn't easy. Ensure you're creative on campaigns. Use social media to create awareness and fun activities such as taking photos in a photo booth and using giveaways for contests.